Paywalls and the Consumer

Nolan, C. (2005, November 3). Internet Fees Can Take a Toll. eWeek. Retrieved from  http://go.galegroup.com/ps/i.do?&id=GALE|A139629949&v=2.1&u=inspire&it=r&p=PPMI&sw=w

This source discusses the reasons that companies would wish to use paywalls on their websites. Sense of security and perception of value that are induced in the consumer are some of the reasons.

 

States News Service. (2012). RESEARCH REVEALS CONSUMERS WILL ACCEPT INTERNET PAYWALLS IF MEDIA EXPLAIN THE NEED. States News Service. Retrieved from http://ic.galegroup.com/ic/bic1/NewsDetailsPage/NewsDetailsWindow?failOverType=&query=&windowstate=normal&contentModules=&mode=view&displayGroupName=News&limiter=&currPage=&disableHighlighting=&displayGroups=&sortBy=&source=&search_within_results=&action=e&catId=&activityType=&scanId=&documentId=GALE%7CA306920681&userGroupName=inspire&jsid=da8d078325ace4b7cf466565a4b3dd91

This source discusses the decision of the New York Times to add a paywall to their site, which had previously been free to access, and its effects upon their user base. It also discusses ways that other newspapers might wish to emulate or deviate from their strategy.

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